Category: FD News

[PRESS RELEASE] Formula DRIFT Surpasses a Million Fans on Facebook

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November 25, 2013

Formula DRIFT Surpasses a Million Fans on Facebook

Long Beach, Calif.  November 25, 2013.  Formula DRIFT is celebrating a milestone after its Facebook page achieved over 1 million likes from its fans around the world. The Formula DRIFT Facebook page (www.facebook.com/formuladrift) provides information on the Series, drivers and more.

“We would like to thank our fans for supporting the Series and helping our Facebook page organically grow to reach over 1 million fans,  said Jim Liaw, president and co-founder of Formula DRIFT. “Our young tech savvy fans challenge those of other motorsports for being the most active and engaging fans on social media.

Growth to 1 million Facebook fans has been done organically without the help of social media agencies, purchases of “likes or special Facebook promotions. Additionally, the fan count from Formula DRIFT Asia Facebook page was not taken into account, which currently has over 100,000 Facebook fans.

Comparatively, to other motorsport Facebook pages, Formula DRIFT ranks amongst the top for quantity of fans. NASCAR currently has 3,711,205 fans, Formula 1 has 1,448,735, World Rally Championship (WRC) has 1,074,102 and IndyCar with 173,531 fans on Facebook.

During Formula DRIFT event weekends the Formula DRIFT Facebook page receives over 2 million impressions. The Facebook platform is a key component in Formula DRIFT’ cross-media portfolio, which also includes Twitter and Instagram.

[PRESS RELEASE] Formula Drift Asia Returns to Thailand

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FORMULA DRIFT ASIA SERIES TO RETURN TO THAILAND

Singapore, 22 November 2013 – Formula Drift Asia will be returning to Thailand in 2014, in replacement of Formula Drift Indonesia initially scheduled for December 2013. This will serve as the final leg of the 2013 season, as well as the opening round of the 2014 season. The last time the Series was held in Thailand was back in 2010.

To be held at Pathum Thani Speedway on 18 and 19 January, Formula Drift Thailand 2014 is co-organised with Grand Prix International Co., Ltd (GPI), which owns the Bangkok International Motor Show, several motorsport events, a host of magazines such as Grand Prix and XO Autosport, as well as television channel Grand Prix Channel. For the first time ever, there will be ‘live’ streaming for Formula Drift Asia events so fans from all over the world can keep up with the sideways smoking action.

Marcus Lim, Co-Founder of Formula Drift Asia, “We are excited to return to the Thailand market, after three years of absence, and we look forward to coming back to Indonesia in the near future. 2013 also marks the end of a fruitful chapter with Achilles as the title sponsor of the Asia series. We look forward to welcoming new partners to the fold as we move on to a combined platform globally. The integration of operations with the US side will give us better strategic alignment for the development of the sport in Asia. ”

“We brought the first international drifting competition to Thailand four years ago and we are excited to be able to bring Formula Drift back.  The timing is right as we have integrated and merged the Formula Drift Asia and USA offices to lay a foundation to create a world championship series,” said Jim Liaw, President and Co-Founder of Formula Drift.

In other exciting news, Formula Drift will merge their USA and Asia operations from 2014 with a global headquarters in Long Beach and a regional office in Singapore, in anticipation for a World Championship in 2015. The merger comes after six years of successful event operations in Asia taking Formula Drift to Singapore, Thailand, Indonesia, Malaysia and Australia. Formula Drift Asia licensor Driftpac will remain an integral part of the Formula Drift events in Asia and will continue to assist in expansion of the brand.

The plan for 2015 is to operate a world championship where some or all of the events on the Formula Drift USA and Formula Drift Asia calendars, as well as possible new host venues, will count towards the world championship.

Formula Drift Asia has been a key drifting event within the region since its inaugural season in 2007, bringing the excitement and heart-stopping track action to fans in iconic locations such as the Formula One Singapore Grand Prix’s Marina Bay circuit and the historic Merdeka Square in Kuala Lumpur.

The most diverse and talented pool of drivers from Hong Kong, Indonesia, Singapore, Thailand, Malaysia, New Zealand, Australia, Norway, USA and Japan have competed in the series. Expect the usual array of international drifting stars like Daigo Saito, Fredric Aasbo, Robbie Nishida, Kenshiro Gushi, Josh Boettcher and Tengku Djan.

Do look out for more details on Formula Drift Thailand 2014 and also the rest of the 2014 calendar. For more information, kindly log on to www.formuladriftasia.com or www.facebook.com/formuladriftasia.

For enquiries or requests, contact Cheryl at [email protected] or +65 9733 5122.

 

[PRESS RELEASE] Formula DRIFT to Launch World Championship in 2015

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November 20, 2013

Formula DRIFT to Launch World Championship in 2015 

Long Beach, Calif. – November 20, 2013 – Following the recent announcement of the merger between Formula DRIFT USA and Asia operations, Formula DRIFT has announced a World Championship series slated for 2015. Formula DRIFT will begin to operate a world championship that will be integration of the Formula DRIFT USA and Formula DRIFT Asia operations. Current Formula DRIFT USA and Formula DRIFT Asia Pro Championships will continue to run as is with the World Championship as the over arching pinnacle.

“This move is inevitable. With two firmly established operational series on at least three continents, it makes sense to link them together. Drifting is a global sport and we believe we are the global leader in the Sport. The gold standard in international motorsports is that when a championship series is able to be held on three continents, it can then be classified as a world championship, otherwise the moniker would not have real meaning,” stated Jim Liaw, president and co-founder of Formula DRIFT. “We’ve also given ourselves plenty of time to plan and build this out so that our methodical planning can be integrated into the World Championship in a productive and meaningful way. Our focus has always been one that targets longevity and sustainability.”

Starting in 2014, Formula DRIFT will merge their USA and Asia operations with a global headquarters in Long Beach, CA and a regional office in Singapore. The merger comes after six years of successful event operations in Asia taking the Formula DRIFT Asia Championship Series to Singapore, Thailand, Indonesia, Malaysia and earlier this year, Australia. The Formula DRIFT licensor, Driftpac will remain an integral part of the Formula DRIFT events in Asia and will continue to assist in expansion of the brand but the Formula DRIFT global operations will begin to operate each event internationally as it does with the USA Series.

In 2015, Formula DRIFT will consider some or all of the events on the Formula DRIFT USA and Formula DRIFT Asia calendar as well as possible new host venues into a points championship that will include events on at least three continents. The Formula DRIFT USA and Asia Series will still operate status quo but the new Formula DRIFT World Championship will be created to sit on top of both of the existing Series as the first global championship for drifting. The World Championship will also have its own prize purse, media package and champion. Drivers that are currently competing in both Series’ include Daigo Saito, Robbie Nishida, Fredric Aasbo and Ken Gushi.

Additional information will be announced prior to the start of the 2014 Formula DRIFT Pro Championship season.

 

Formula DRIFT Pro 2 Series Announced; New Series to Begin in 2014

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November 13, 2013

Formula DRIFT Pro 2 Series Announced; 

New Series to Begin in 2014 

Long Beach, Calif. – November 13, 2013 – Formula DRIFT has announced the creation of the Formula DRIFT Pro 2 Series. New series to begin in 2014 with four events in conjunction with Formula DRIFT Pro Championship.

The Formula DRIFT Pro 2 Series is a new edition to the Formula DRIFT brand. The Pro 2 Series will become the primary bridge for Pro-Am drivers to become eligible for the Formula DRIFT Pro Championship. Drivers competing in the Formula DRIFT Pro-Am Series will earn their way into the Pro 2 Series before moving on into the Pro Championship Series. The Series will also be available for Pro Championship drivers that are unable to meet the minimum to renew their Pro Championship license.

“Formula DRIFT Pro 2 is something that has been long coming. We can now have a proper structure in place for progression up the ladder in Formula DRIFT,” stated Jim Liaw, president and co-founder of Formula DRIFT. “This will help lessen the burden on the Pro Series and also give new drivers the experience of a world class event.”

The Formula DRIFT Pro 2 Series will have the same rules and regulations as the Pro Championship Series. The competition will run as a Top 16 bracket with the qualifying leading into the head-to-head competition.

The new Series will begin operations for the 2014 season and will be fully operational in 2015. The events will be in conjunction with select Formula DRIFT Pro Championship event rounds. The goal will be to help drivers fine tune their driving abilities and skill level along with learn and build the business acumen in a professional competitive environment during a Pro Championship event weekend.

Formula DRIFT Drivers & Cars at SEMA

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If you’re attending the 2013 SEMA Show, be sure to visit the many booths that Formula DRIFT drivers and cars will be at throughout the week.