Formula DRIFT Round 2: Road to the Championship Results

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Formula DRIFT Round 2: Road to the Championship Results;
Vaughn Gittin Takes the Victory

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Long Beach, Calif. – May 10, 2014 – Formula DRIFT presented by GoPro entered Road Atlanta for Round 2: Road to the Championship. Vaughn Gittin in the Monster Energy / Nitto Ford Mustang takes the victory moving him into second place in the championship standings.

Round 2: Road to the Championship marked the eleventh visit to Road Atlanta. The thousands of fans in attendance witnessed an action packed event weekend.

“It’s wonderful to see the growth in attendance each year at Road Atlanta, where we held our first Formula DRIFT event eleven years ago,” says Jim Liaw, President of Formula DRIFT. “The fans of the South are so passionate for the sport and we love coming to this venue.”

Vaughn Gittin fought his way to the top of the podium through tough competition to take his first victory of the season and move into second place in the point standings. Gittin matched up against Fredric Aasbo in the Hankook Tire Scion Racing tC in the finals. After a tightly fought battle Gittin was awarded the win. Chris Forsberg in the Hankook Tire Nissan 370Z rounded out the podium in third place to remain in first place in the championship.

“Tonight my team and I were truly one. We communicated and worked super hard,” said Vaughn Gittin, winner of Round 2: Road to the Championship. “These were some of the most hard fought battles that I remember ever having and it says a lot about our sport, where we are going and what we are doing. And I’m just super proud to be standing on the top step.”

The 2014 Formula DRIFT season continues with Round 3 on May 30-31 at Homestead-Miami Speedway.

Formula DRIFT Announces Details on Canadian Events

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Formula DRIFT Announces Details on Canadian Events;
Autodrome St-Eustache Speedway in Quebec, Canada to Host

Long Beach, Calif. – May 6, 2014 – Formula DRIFT has announced information regarding Formula DRIFT Canada which will be composed of two events; Formula DRIFT Qualifier and Formula DRIFT Challenge at Autodrome St-Eustache located just outside Montreal, Quebec, Canada.

The Formula DRIFT Qualifier will be held on June 8, 2014 at the Autodrome St-Eustache in Quebec, Canada. The goal of the Formula DRIFT Qualifier is to see which non-Formula DRIFT licensed driver will have the chance to compete against some of the best drifters in the world. The top 8 placed drifters and 2 wild cards chosen by the event promoters will be invited to compete at the Formula DRIFT Challenge on Labor Day weekend. Tickets will start at $25 and can be purchased online or at the gate. The event will feature a vendor village and car show.

“The Autodrome St-Eustache, commonly referred to as the Canadian House of Drift, is extremely honored to have been chosen by the world’s leading Professional Drift Series, “ stated Alan Labrosse, owner of Autodrome St-Eustache. “As exclusive host to the inaugural Formula DRIFT Invitational Competition to take place in Canada, we continue to show our commitment to the evolution of the sport of drifting in this country. Competitors, fans, and sponsors from across Canada and the USA will have the opportunity to be a part of history and enjoy the excitement of world class professional drifting.”

The Formula DRIFT Challenge will be held on August 31 – September 1 at the same venue. For the first time ever Formula DRIFT drivers will be stepping foot on Canadian soil to compete in a top 16 competition against the best Canadian drifters. Tickets will start at $20 for on-site Sunday entry, while Monday’s on-site price will be $35. Tickets for both days will be $50 at the gate and $40 online for the weekend pass. The event will feature a vendor village, skateboard demo, and Offset Kings car show.

“To be able to bring Formula DRIFT to the Autodrome St-Eustache, Québec’s most popular motorsports venue, during their 50th anniversary is a great milestone for us,” said Jim Liaw, president and co-founder of Formula DRIFT. “Canada has a great drifting culture and to be able to help grow the sport in this region is a major accomplishment.”

More information can be found on www.formuladriftcanada.com and www.facebook.com/formuladriftcanada.

Formula DRIFT Releases Comprehensive Fan Study

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Long Beach, Calif. – April 24, 2014 – Formula DRIFT has released a comprehensive fan study compiled from thousands of live event attendees from each round of the 2013 season. The study reveals that Formula DRIFT fans are nearly exclusive to the Series and a majority of fans have watched the online live stream.

The report was produced by surveying thousands of Formula DRIFT live event attendees over the course of the 2013 season. The study has found that nearly 50% of Formula DRIFT fans did not attend at least one other major league sports or major motorsports event in 2013 showing the exclusivity of the audience. The closest sport that had a quantifiable overlap was Major League Baseball at 16.62%, while the closest motor sport was Supercross at 12.73%.  Another finding shows that over 80% of Formula DRIFT fans have watched the “Driftstream,” in 2013.  The full report can be seen below.

“This study clearly demonstrated what we have thought all along about our audience,” says Jim Liaw, president and co-founder of Formula DRIFT. “These are not just average event goers. The event attendees of Formula DRIFT are exclusive to the brand, not only in terms of general events, but more importantly, our fans are highly preferential to us in the realm of motor sports. Further, when not attending a Formula DRIFT event, the fans follow the brand by watching our live stream. These statistics infer a highly engaged, highly exclusive fan.”

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