Despite Economy, Businesses Still Spending in Motorsports
by Dan Frio
It may be the worst economy seen in several generations, but companies are still spending money marketing their brands in motorsports. It’s an idea that might give most CEOs insomnia. Slashing marketing budgets in downturns is custom. But to then spend those fewer dollars in motorsports sponsorships, never a cheap arena to begin with?
Not so, say some marketers. For companies that can stomach the risk, downturns provide an opportunity to capture market share at the expense of cautious rivals.
“Motorsports is a very important avenue for us,” says Nick Fousekis, Falken Tire Senior Manager Consumer Marketing. “It’s another opportunity to get in front of people that already know, or may not know, our brand. They can see that we’re not just a tire manufacturer peddling black, round objects. We’re out there. We’re active.”
As 2009 opened, the motorsports headlines were not encouraging.
Vegas local Judy Enciso with her kids won the Formula DRIFT Round 4: All In Falken Giveaway Guitar that was designed by the Falken models, this past weekend. Falken has 3 more guitars at the following rounds to give out be sure to fill out the form at their booth.
U-God of the Wu-Tang Clan was able to get a drifting ride along from none other than Vaughn Gittin Jr. Jarod the voice of Formula DRIFT prepped U-God for the ride of a lifetime.
Also, be sure to check out U-God’s forthcoming album Dopium, set to release June 23, 2009 on Frank Radio / Babygrande. Dopium features an all-star supporting cast, including Wu-Tang affiliates GZA, Ghostface Killah, Method Man, Raekwon, Cappadonna and Killah Priest, and heavy hitters like Jim Jones, Large Professor, and Sheek Louch of D-Block. The album also includes exclusive bonus tracks by Yuksek and The Bloody Beetroots.
For the past 3 Formula DRIFT events, Falken Tire has chosen 1 lucky winner per event to receive a custom Fender guitar designed by Falken.
Round 1: Streets of Long Beach winner, James Warner received his Daijiro Yoshihara edition guitar.
Round 2: Proving Ground’s winner, Bryan Cordova, won the Darren McNamara guitar.
Round 3: The Gauntlet’s winner, Jorge Suaso Sr. won the Vaughn Gittin Jr. edition guitar.
To enter for your chance to win a custom Falken Tire guitar visit the Falken Tire pits during the Formula DRIFT event and fill-out the entry form. The winner will be selected before the conclusion of the drift weekend and announced live during the event.
Here is a line-up of the next events and the custom design.
ROUND 4: Las Vegas, NV – July 10-11 – Guitar Designed by Falken Models
ROUND 5: Monroe, WA – August 7-8 – Guitar Designed by Tyler McQuarrie
ROUND 6: Sonoma, CA – September 12 – Guitar Designed by Calvin Wan
ROUND 7: Irwindale, CA – October 16-17 – Guitar Designed by Team Falken Tire
Falken Tire has released this amazing video from Formula DRIFT Round 1: Streets of Long Beach featuring: Daijiro Yoshihara, Tyler McQuarrie, Vaughn Gittin Jr., Calvin Wan, Darren McNamara and Ross Petty. Check it out! Formula D x Falken Tires 2009 Formula D Long Beach