Round 4: The Gauntlet Team SHR Announcement

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Kenneth Moen to be special guest driver in place of Samuel Hubinette in the SHR Dodge Challenger at Formula DRIFT Round 4: The Gauntlet this weekend at Wall Speedway in New Jersey.

Kenneth Moen is an established drifter from Norway who has been successfully competing in Europe for the last two years and recently has been competing this season in Formula DRIFT. Moen will take the place of Samuel Hubinette as Hubinette has obligations to race in TORC, in which he won the last race.

Dean Kearney will continue drive in the SHR-V-LEDS Dodge Viper at this event.

Two-Time Formula DRIFT Champ Hübinette to Field Two-Car Dodge Team in 2011

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• Specially prepared Dodge Challenger and Dodge Viper SRT10 are set for new season of drift competition
• Samuel Hübinette Racing welcomes European ProDrift champ Dean Kearney as second driver
• 2011 Formula DRIFT season kicks off at the Streets of Long Beach (Calif.) April 8-9
• Hübinette and his Dodge Challenger drift machine will be available for demo rides from
9 a.m. – 4 p.m. on Saturday, March 26, at the Sixth Annual Spring Festival at Orange County Great Park (ex El Toro Marine base)

Two-time champion Samuel Hübinette is set to unleash a one-two Dodge punch on the Formula DRIFT (FD) Series in 2011.

The “Crazy Swede,” who returns for a second year of dual owner and driver roles, will drive his own Samuel Hubinette Racing (SHR) Dodge Motorsports Dodge Challenger, while new teammate, European ProDrift champ Dean Kearney will pilot the SHR Dodge Viper SRT10, sponsored by V-LEDS-Federal.

Dodge Motorsports will again serve as primary sponsor for Hübinette’s Challenger. V-LEDS will take the primary sponsorship role on Kearney’s Dodge Viper SRT10, while veteran Brad Manka will return as crew chief for both SHR machines.

“We’re very excited about the upcoming season and can’t wait to get to Long Beach,” said Hübinette, who earned two FD championships in his first three seasons, including the series’ inaugural year in 2004. “The SHR Dodge Challenger should be even more formidable with a year of competition under our belt, and Dean Kearney is a talented, young driver who will surely be competitive right out of the gate in the SHR Dodge Viper SRT10.

“I’m also very grateful to continue important relationships in 2011 with sponsors such as Dodge, BFGoodrich, and welcome in new sponsors, including Discount Tire and V-LEDS. We intend to repay their support by putting on the best drift show we can and by bringing home some victories and competing for a championship,” Hübinette added.

Kearney is more than ready to join Hubinette in the SHR spotlight. The 22-year-old native of Waterford, Ireland, nicknamed “Karnage” is an accomplished driver, having captured the 2009 European Pro Drift Championship.

“This is a perfect fit for me, and I feel right at home with Samuel and the whole SHR family,” Kearney said. “With driver nicknames ‘Crazy Swede’ and ‘Karnage,’ fans are going to quickly see SHR as one of the most exciting teams in all of drifting this season.”

Dodge is looking forward to another successful season of drift competition. “Samuel brings a ton of passion and experience to everything he does for Dodge, so we’re excited to be back with Samuel Hübinette Racing in 2011 and look forward to the arrival of a second champion, Dean Kearney in the SHR Dodge Viper,” said Bryan Viger, Head of Dodge Motorsports. “We can’t ask for a better team to represent Dodge and Dodge Motorsports in the Formula DRIFT Series.”

Jake York, president and CEO of new team sponsor V-LEDS, one of the largest automotive LED replacement bulb retailers in the world, shares the enthusiasm as the 2011 season opener approaches. “We can’t wait to see our logo on the SHR Dodge Viper SRT10,” York said. “Dean is sure to quickly let loose on the Streets of Long Beach and we look forward to the start of the season and developing a long-term relationship with SHR.”

Hübinette, Kearney and SHR kick off their season in the 2011 FD Round One event on the Streets of Long Beach, Calif. on April 8-9. The season continues at Road Atlanta, Braselton, Ga., May 6-7; Palm Beach International Raceway, Palm Beach, Fla., June 3-4; Wall Speedway, Wall, N.J., June 17-18; Evergreen Speedway, Monroe, Wash., July 22-23; Las Vegas Motor Speedway, Aug. 26-27; and Irwindale, Calif., Oct. 7-8.

Formula DRIFT Releases Limited Edition Flat Fitty Hats

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Formula DRIFT Releases Limited Edition Flat Fitty Hats;
Designs by Formula DRIFT Champions

Long Beach, Calif. – December 8, 2010 – Just in time for the holidays Formula DRIFT has announced the release of limited edition headwear designed by Formua DRIFT champions with Flat Fitty.

“We are excited to work with Flat Fitty to release this new line of collaborative hats,” said Jim Liaw, president and co-founder of Formula DRIFT. “Each driver in the Series has a unique personality and we wanted to showcase the style of the champions by letting them design their own personalized hats and make them available for the fans.”

Past champions Samuel Hubinette, Rhys Millen, Tanner Foust, Chris Forsberg, and current Formula DRIFT champion Vaughn Gittin Jr. have all designed their own hats that represent their personalities. The hats are now available to purchase online on the Formula DRIFT website.

“The Formula DRIFT drivers are passionate about the competition, our team is passionate about headwear,” said Kevin Dring, executive vice-president of Flat Fitty. “We are beyond excited about Formula DRIFT, they have a competitive advantage in a market looking for a connectable product.”

As the premier professional drifting championship, Formula DRIFT reaches fans world-wide and can now bring the style of the drivers directly to the fans. For more information and to purchase the limited edition hats visit the Formula DRIFT online store: Formula D Store

Catch Formula Drift’s Samuel Hubinette on FOX5 Morning News Tomorrow

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2-time Formula DRIFT champion Samuel Hubinette will be live on-air on Las Vegas’ FOX5 morning news during the 9 AM segment. Be sure to tune in if you’re in the area. Sam will be talking about the upcoming Round 5: After Dark event at Las Vegas Motor Speedway. Tickets are still available online for the event.

Round 3 Formula DRIFT coverage on CNN.com

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CNN.com has a great video from Round 3: The Gauntlet on their home page today. Check it out and the rest of the article.

Formula Drift: Action-Packed & Fuel-Efficient
by MPGOMATIC

If you’ve never seen professional drift racing, you’re in for an action-packed treat. It’s a ballet on wheels: loud, smokey, beautiful, and remarkably fuel-efficient.

The racing is nearly non-stop, with just two cars on the track at a time … there’s no checkered flag and the judges honor the crowd’s request to run “one more time!”

http://MPGomatic.com caught up with a handful of top-notch drifers at round three of Formula Drift at the historic Wall Stadium, in Wall, New Jersey.

Many thanks to Samuel Hubinette, Vaughn Gittin Jr., Rhys Millen, Kyle Mohan, Andrew Comrie-Picard, and Charles Ng for letting us know why they love the sport, and for the folks at Formula Drift and Wall Stadium for their help in shooting this iReport.