Category: FD News

Formula DRIFT Announces the Return of All 4 Major Tire Partners and 3 Tire Suppliers

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Formula DRIFT Announces the Return of All 4 Major Tire Partners and 3 Tire Suppliers;
GT Radial Joins Series as Tire Supplier 

Long Beach, Calif. – March 4, 2014 – Formula DRIFT has announced the return of all 4 Major Tire Partners; Achilles, Falken, Hankook and Nitto and returning Tire Suppliers; Kenda, Maxxis and Yokohama. In addition, GT Radial signs on as a new Tire Supplier for the 2014 season.

Formula DRIFT continues to be the proving grounds for tire manufacturers. The extreme conditions created through competitive drifting pushes the limits of the drivers, cars and the tires creating the ultimate performance test for the brands. Current returning tire partners include: Falken Tire (11th season), Hankook Tire (current tire manufacturer champion, 8th season), Nitto Tire (9th season), Achilles (3rd season), Yokohama (3rd season), Maxxis Tire (3rd season) and Kenda (5th season).

“We are proud to have all 4 Major Tire Partners and 3 Tire Suppliers return to the Series and happy to welcome GT Radial for the 2014 season,” said Jim Liaw, President and Co-Founder of Formula DRIFT. “Tires are such an integral part of drifting and the demands that the sport places on the product is high. These are off the shelf products for the everyday consumer and thus have immediate real world application.”

GT Radial will enter the Series with their Champiro SX2 tire, developed for driving enthusiasts who want higher levels of traction, response and driving control in dry and wet conditions. Driving for GT Radial will be back-to-back feeder series champion, Tyler Wolfson.

“As the premier North American professional drifting competition with a very large and growing fan base, Formula DRIFT is an ideal platform for demonstrating the technology and performance of the GT Radial brand to North American drivers, “ said Armand Allaire, vice president of marketing for Giti Tire USA, which markets and sells GT Radial tires in North America.

The 2014 Formula DRIFT season will begin with Round 1: Streets of Long Beach on April 4-5. For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaD.

[PRESS RELEASE] Formula DRIFT Surpasses a Million Fans on Facebook

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For Immediate Release

November 25, 2013

Formula DRIFT Surpasses a Million Fans on Facebook

Long Beach, Calif.  November 25, 2013.  Formula DRIFT is celebrating a milestone after its Facebook page achieved over 1 million likes from its fans around the world. The Formula DRIFT Facebook page (www.facebook.com/formuladrift) provides information on the Series, drivers and more.

“We would like to thank our fans for supporting the Series and helping our Facebook page organically grow to reach over 1 million fans,  said Jim Liaw, president and co-founder of Formula DRIFT. “Our young tech savvy fans challenge those of other motorsports for being the most active and engaging fans on social media.

Growth to 1 million Facebook fans has been done organically without the help of social media agencies, purchases of “likes or special Facebook promotions. Additionally, the fan count from Formula DRIFT Asia Facebook page was not taken into account, which currently has over 100,000 Facebook fans.

Comparatively, to other motorsport Facebook pages, Formula DRIFT ranks amongst the top for quantity of fans. NASCAR currently has 3,711,205 fans, Formula 1 has 1,448,735, World Rally Championship (WRC) has 1,074,102 and IndyCar with 173,531 fans on Facebook.

During Formula DRIFT event weekends the Formula DRIFT Facebook page receives over 2 million impressions. The Facebook platform is a key component in Formula DRIFT’ cross-media portfolio, which also includes Twitter and Instagram.