X-mini™ Increases Support of Formula DRIFT in 2012

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Long Beach, Calif. – March 20, 2012 – Formula DRIFT has announced the continued support from X-mini that will include the introduction of the “X-mini Rookie Challenge.”

The X-mini™ Capsule Speaker™ is the leader in pocket-sized portable speakers hailing from Singapore and currently sold in 80 countries around the world.

Ryan Lee, CEO of Xmi Pte Ltd, the company behind the X-mini™ Capsule Speakers™, said, “X-mini™ is proud to be a partner of Formula DRIFT and we are thrilled to offer support to the growing talent pool competing in the Formula DRIFT circuit.”

X-mini™ will continue as an associate sponsor of the Series through the 2012 Pro Championship Season and will introduce the new “X-mini™ Rookie Challenge.” Any Formula DRIFT rookie driver placing two X-mini™ Rookie Challenge decals for the season will be eligible for the bonus prize. For every Formula DRIFT X-mini™ Capsule Speaker™ sold via Formula DRIFT, five dollars will be placed in a pot. X-mini™ will match the Formula DRIFT pot dollar for dollar. The eligible rookie with the most championship points will win the entire earnings at the end of the season. Additionally, the Driftstream will provide updates on the X-mini™ Rookie Challenge standings throughout the live event.

“We are excited to continue our relationship with X-mini™ and also to have them support the young guns of drifting,” said Jim Liaw, president and co-founder of Formula DRIFT. “This will be a great incentive for the 2012 rookies to compete for.”

Later this season Formula DRIFT and X-mini™ will release a limited edition branded speaker. The speaker will feature Formula DRIFT logo and traditional red and black colorway.

For more information visit: www.formulad.com

Ryan Kado Racing Partners with Forged Racing

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For Immediate Release:

We are pleased to announce that Forged Racing has signed on as a title sponsor for Ryan Kado in the 2012 Formula Drift series! After a successful partnership with Forged Racing in 2011, we are excited to continue using the new Forged Racing 4 row radiator, as well as products from Forged Racing’s partner companies Ultra Racing and DNA Motoring. See you at Long Beach!

[Source: RyanKado.com]

Discount Tire Takes Drift Fans for a Thrill Ride on Season 2 of “Behind The Smoke” with Formula D Champion Daijiro Yoshihara

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Discount Tire, America’s largest tire and wheel retailer, and sponsor of the Formula D Discount Tire/Falken Tire Nissan S13, announced Season 2 of Behind The Smoke, its hit GTChannel web video series featuring Formula D champion Daijiro Yoshihara. The first webisode of the new season will premiere April 14 on GTChannel’s YouTube Channel.

GTChannel’s cameras will follow Yoshihara throughout the 2012 season giving fans an exclusive look into the life of this world renowned Formula D driver. On track action and off track adventures will be chronicled in 21 videos with a new episode appearing each week.

“We’re very excited to work with Dai and Discount Tire to produce a follow up to our hugely popular premier season,” said Behind the Smoke producer Taro Koki. “We anticipate an even greater response from fans for Season 2 and Dai is sure to keep them hooked with his genuine brand of entertainment.”

Behind the Smoke is a weekly web video series produced by GTChannel in association with Discount Tire. First launched in 2011, Behind the Smoke is the first Drift racing reality series to cover the extreme motorsport and one of its most notable driver personalities. The premier season attracted 1.5 million unique views with an average of 50,000 views per episode. A playlist for Season 1 is available at http://tinyurl.com/3ebnfrx.

“Last year I won my first championship and Behind The Smoke captured every moment,” said Yoshihara. “This time I’m defending the trophy for my fans!”

Discount Tire, a long standing North American Drift supporter, has been the primary sponsor of Yoshihara since 2009 and the exclusive tire and wheel retailer of the Formula D Championship series for the past eight years.

Discount Tire also sponsors the tires.com Triple Crown, which is made up of three regular season Formula D events. The driver with the highest combined score from Road Atlanta, Evergreen Speedway and Irwindale Speedway receive a $10,000 cash prize. In addition to winning the Formula D championship, Yoshihara also won the tires.com Triple Crown in 2011, marking the first time in Formula D history that a driver took home both the Formula D series championship and the tires.com Triple Crown title in the same year.

Formula DRIFT Round 1: Streets of Long Beach Tickets On-Sale

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Formula DRIFT Round 1: Streets of Long Beach Tickets On-Sale;
Ninth Season of Competition Begins on April 6-7, 2012

Long Beach, Calif. – February 15, 2012 – Formula DRIFT prepares to begin the ninth professional championship season. Round 1: Streets of Long Beach on April 6-7 tickets are now on-sale and can be purchased online via the Formula DRIFT website, www.formuladrift.com.

“We are especially excited to kick-off another season in Long Beach,” said Jim Liaw, president and co-founder of Formula DRIFT. “This will be our fifth consecutive year utilizing the Toyota Grand Prix of Long Beach Street Course, which is the only street course in the Championship. With new drivers, new competition vehicles and non-stop drifting action we are expecting another sell-out crowd.”

Round 1: Streets of Long Beach will feature the championship defense for Daijiro Yoshihara, the debut of the Scion Racing FR-S driven by Ken Gushi, and the introduction of a new judge to the Series. New drivers and vehicles will make their debut at this season opener including 2011 Formula Drift Asia Champion Daigo Saito leading the international charge of drivers from 14 nations.

Tickets are now available for Round 1: Streets of Long Beach on April 6-7, including reserved seating, 2-day ticket packages, and VIP tickets. Tickets can be purchased through http://formulad.com/schedule/tickets/, Ticketmaster outlets, and the Long Beach Convention Center box office. Ticket prices start at $28 online with reserved tickets available for Saturday’s competition day. 2-day packages are also available along with VIP ticket packages. Save on additional fees by purchasing your ticket at the Long Beach Convention Center box office directly.