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Formula DRIFT Signs Exclusive Two-Year Deal For Live Stream and Content Distribution With Dailymotion

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Long Beach, Calif. – March 12, 2014 – Formula DRIFT announced today a deal with Dailymotion to become the exclusive partner for the Formula DRIFT domestic live stream, known as the Driftstream, as well as all Video On Demand (VOD) content produced by Formula DRIFT.

The Driftstream is considered to be the most widely viewed motor sports live stream in the world boasting over 1.5M unique IP’s with an average viewing time of 38 minutes. Formula DRIFT also logs hundreds of hours of VOD content per year including “Formula DRIFT Insider,” which will now stream live exclusively on Dailymotion.

“This deal really cements not only the value of Formula DRIFT content but shows that the direction of web based content as a platform for revenue generation is a real and viable phenomenon,” says Ryan Sage, Vice President and Co-Founder of Formula DRIFT. “We feel that we have always been on the forefront of new trends and creating this partnership with an industry leader like Dailymotion is an amazing milestone for us.”

Formula DRIFT will be promoted widely to the Dailymotion audience, which currently generates 25M monthly unique visitors in the U.S. and 120M globally (comScore 2013).

“Dailymotion couldn’t be more excited to be the official online video platform for Formula DRIFT. Over the last few seasons, we’ve seen the league’s passionate fan base grow steadily as well as their demand for video,” comments Martin Rogard, COO of Dailymotion. “Bringing this thrilling sport to our platform and leveraging our reach as well as live stream capabilities marks an optimal partnership for us.”

Dailymotion is one of the biggest video platforms in the world with 120 million monthly unique visitors (comScore, 2013) generating over 2.5 billion video views every month. Dailymotion is the most popular European site – across all categories – in the world according to comScore.

Using the most advanced technology for both users and content creators, Dailymotion provides HD video in a fast, easy-to-use online service. Dailymotion offers a high quality user experience across all digital devices (computers, mobile devices, connected TVs and tablets) via one of the most powerful video players on the market.

Dailymotion offers the best content from users, independent content creators and premium partners in the media and entertainment industries all over the world. Dailymotion provides free access to live content such as cultural events, sport competitions around the world or breaking news as it happens, and allows its users to watch free or on-demand movies, series or creative and exclusive programs from an international catalogue of tens of millions of videos.

Dailymotion is available around the world in 18 different languages and 35 localized versions featuring local home pages and local content.

For further information, please visit www.dailymotion.com.

The 2014 Formula DRIFT season will begin with Round 1: Streets of Long Beach on April 4-5. For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaD.

Formula DRIFT Renews with NBC Sports Network for 2014 Television Broadcast

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Long Beach, Calif. – March 10, 2014 – Formula DRIFT has renewed its agreement with NBCSN for the 2014 season, a partnership that began in 2009. The seven-stop Formula DRIFT Pro Championship will air a minimum of 24 times on Sundays beginning July 27. Programming will include on-track and off-track action as the world’s best drifters compete for the coveted Formula DRIFT championship.

“We are proud to continue our relationship with NBCSN,” said Ryan Sage, Vice President and Co-Founder of Formula DRIFT. “The reach of NBCSN is phenomenal with access into 85 million homes in the US.” To be able to bring our progressive sport in front of the their audience is thrilling.”

Formula DRIFT will begin airing on the NBCSN on Sunday, July 27. A full television program schedule can be found on www.formulad.com.

“We are excited to showcase a new season of Formula DRIFT here on NBCSN for our ever-growing motor-sports audience,” said Jeff Macaluso, Sr. Director of Programming at NBCSN. “The adrenaline pounding excitement is a great compliment to our line-up.”

The 2014 Formula DRIFT season will begin with Round 1: Streets of Long Beach on April 4-5. For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaD.

Formula DRIFT Announces the Return of All 4 Major Tire Partners and 3 Tire Suppliers

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Formula DRIFT Announces the Return of All 4 Major Tire Partners and 3 Tire Suppliers;
GT Radial Joins Series as Tire Supplier 

Long Beach, Calif. – March 4, 2014 – Formula DRIFT has announced the return of all 4 Major Tire Partners; Achilles, Falken, Hankook and Nitto and returning Tire Suppliers; Kenda, Maxxis and Yokohama. In addition, GT Radial signs on as a new Tire Supplier for the 2014 season.

Formula DRIFT continues to be the proving grounds for tire manufacturers. The extreme conditions created through competitive drifting pushes the limits of the drivers, cars and the tires creating the ultimate performance test for the brands. Current returning tire partners include: Falken Tire (11th season), Hankook Tire (current tire manufacturer champion, 8th season), Nitto Tire (9th season), Achilles (3rd season), Yokohama (3rd season), Maxxis Tire (3rd season) and Kenda (5th season).

“We are proud to have all 4 Major Tire Partners and 3 Tire Suppliers return to the Series and happy to welcome GT Radial for the 2014 season,” said Jim Liaw, President and Co-Founder of Formula DRIFT. “Tires are such an integral part of drifting and the demands that the sport places on the product is high. These are off the shelf products for the everyday consumer and thus have immediate real world application.”

GT Radial will enter the Series with their Champiro SX2 tire, developed for driving enthusiasts who want higher levels of traction, response and driving control in dry and wet conditions. Driving for GT Radial will be back-to-back feeder series champion, Tyler Wolfson.

“As the premier North American professional drifting competition with a very large and growing fan base, Formula DRIFT is an ideal platform for demonstrating the technology and performance of the GT Radial brand to North American drivers, “ said Armand Allaire, vice president of marketing for Giti Tire USA, which markets and sells GT Radial tires in North America.

The 2014 Formula DRIFT season will begin with Round 1: Streets of Long Beach on April 4-5. For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaD.

Formula DRIFT Round 1: Streets of Long Beach Tickets On-Sale; Eleventh Season of Competition Begins on April 4-5, 2014

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Long Beach, Calif. – January 29, 2014 – Formula DRIFT kicks off the eleventh season of competition beginning with Round 1: Streets of Long Beach on April 4-5. Tickets are now on-sale and can be purchased online via the Formula DRIFT website, www.formuladrift.com.

“This will be our seventh consecutive year drifting on the Toyota Grand Prix of Long Beach Street Course,” said Jim Liaw, president and co-founder of Formula DRIFT. “With the new season brings new cars and new drivers to the Series and we are excited to kick off the action in April to another sell out audience.”

To satisfy the demand for seating over 2,000 reserved tickets seats have been added to the venue to ensure that fans can sit and enjoy the action. Tickets are available online for purchase with the option to select from any of the available grandstands. A new VIP experience is also being added for purchase. The FD VIP Experience will grant access to preferred seats in grandstand 18, a track-walk during opening ceremonies where fans will be inches away from the drivers, a line pass for the autograph session and a signature Formula DRIFT credential. No matter where fans sit they can also expect to see every inch of the course with the newly updated, massive jumbotrons at the facility.

Tickets are now available for Round 1: Streets of Long Beach on April 4-5, including reserved seating, 2-day ticket packages, and VIP tickets and can be purchased through www.formuladrift.com, Ticketmaster outlets, and the Long Beach Convention Center box office. Ticket prices start at $35 online with all seats reserved for Saturday’s competition day.

Round 1: Streets of Long Beach will feature the championship defense for Michael Essa and top contenders Chris Forsberg, Daigo Saito, Fredric Aasbo and Vaughn Gittin, Jr. in addition to new drivers and vehicles that will make their debut at the season opener. The season kickoff will also showcase the new Offset Kings car show.

Formula DRIFT Announces 2014 Pro Championship Global Schedule

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For Immediate Release

January 23, 2014

Formula DRIFT Announces 2014 Pro Championship Global Schedule 

Long Beach, Calif. – January 23, 2014 – Formula DRIFT has announced their 2014 Pro Championship Global Schedule. The new schedule will lay the foundation for the 2015 World Championship.

The official 2014 Pro Championship Global Schedule will consist of seven events through the United States along with global events taking place in Japan and Australia. Two invitational stand-alone events have also been added to the schedule.

Four selected Pro Championship events will feature the newly created Pro2 category with Round 3 at newly added venue Homestead Miami Speedway, Round 6 at Texas Motor Speedway, Round 7 at Irwindale Speedway and one more event to be determined at a later date.

Complete schedule listed below.

Asia Round 1 – Pathum Thani Speedway, Thailand – January 18-19

Round 1 – Streets of Long Beach – Long Beach, CA – April 4-5

Invitational: Streets of Long Beach (Super Drift Challenge part of the Long Beach GP) – Long Beach, CA – April 11-12

Round 2 – Road to the Championship – Road Atlanta – Atlanta, GA – May 9-10

Round 3 – Invasion – Homestead Miami Speedway – Miami, FL – May 30-31

Round 4 – The Gauntlet – Wall Speedway – Wall, NJ – June 20-21

Asia Round 2 – Fuji Speedway, Japan – July 5-6

Round 5 – Throwdown – Evergreen Speedway – Monroe, WA – July 18-19

Invitational: Autodrome St. Eustache – August 30-31

Round 6 – Showdown – Texas Motor Speedway – September 12-13

Round 7 – Title Fight – Toyota Speedway at Irwindale – Irwindale, CA – October 10-11

Asia Round 3 – Sydney Motorsports Park, Australia – October 18-19

*global schedule subject to change

“We are proud to continue with the eleventh season of Formula DRIFT and excited to make steps to grow the sport internationally,” stated Jim Liaw, president and co-founder of Formula DRIFT. “This season will solidify the Series as the worldwide leader for our sport.”

The Formula DRIFT website is currently being updated with tickets for select events now available to purchase online.