Tag: Mobil 1

Formula DRIFT Round 3 Palm Beach – Kick Off Party

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GET SIDEWAYS AT THE FORMULA DRIFT KICK OFF PARTY

The biggest thing in motorsports is coming back to West Palm Beach! The national drifting series will be returning to the newly configured road course of Palm Beach International Raceway June 1 & 2 where cars will slide at speeds of over one hundred miles per hour – inches from concrete walls.

Come out to the Formula Drift Kick Off Party powered by BizSpeed at 9:00 p.m. on Thursday May 31st at Burger Bar in Palm Beach Gardens! This party will be an exclusive opportunity to meet professional drifters and see the cars racing that weekend. No other professional racing series showcases drivers of the highest caliber combining extreme car-control driving and tire-smoking power. This is the hottest drifting event to hit South Florida and your chance to party with the drifters and grid girl models, win tickets to the races and tons of free swag. It will also be Ladies’ Night at Burger Bar- ladies can enjoy complimentary drinks and food.

In addition to the Formula Drift cars on display there will also be a car show showcased by BizSpeed and Slammed Society of Fatlace.

In their relentless pursuit for speed BizSpeed and Palm Beach International Raceway are bringing the infectious rush of high adrenaline racing to the Formula Drift Kick Off Party. Don’t miss out an exclusive opportunity to meet and party with the drivers who will test metal against mettle that weekend.

For more information go to www.racepbir.com

WHAT: Formula Drift Kick Off Party
WHERE: Burger Bar at 4650 Donald Ross Rd # 100 Palm Beach Gdns, FL 33418
WHEN: Thursday May 31st 9:00 p.m. – 12:00 a.m.
WHO: The event is hosted by BizSpeed and Palm Beach International Raceway

Formula DRIFT Announces Mobil 1 as Official Motor Oil of Series

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Formula DRIFT Announces Mobil 1 as Official Motor Oil of Series

Long Beach, Calif. – August 26, 2010 – Formula DRIFT has added Mobil 1, the world’s leading synthetic motor oil brand, as the official motor oil of the series. This new partnership will continue through the remainder of the 2010 season.

“Having a strong global brand like Mobil 1, with partnerships in all major forms of motorsports, that chose to add drifting, specifically Formula DRIFT is a great testament to their vision as well as to the strength of our emerging sport,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are excited to add Mobil 1 to our family of partners as they become the “Official Motor Oil,” of Formula DRIFT. We are looking forward to expanding our partnership and additional ways to work closer together.”

In addition to serving as the “Official Motor Oil” of Formula DRIFT, Mobil 1 will be on-site at all race venues, providing fans an interactive opportunity to see Mobil 1 products in action. This partnership will showcase the full performance enhancements through the Gardella Racing team in the Mobil 1 Pontiac Solstice driven by Ryan Tuerck, as well as the complete Falken Tire drift team. Mobil 1 will also receive on-site branding at events, on advertisements and promotional items, and on the Formula DRIFT website www.formuladrift.com.

“Partnering with Formula DRIFT gives us an incredible opportunity to exhibit the full line of Mobil 1 products to this demanding sport,” said Leah Ritter, marketing advisor, ExxonMobil Lubricants & Petroleum Specialties Company. “Drifting’s intense nature allows us to showcase the performance and protection characteristics of Mobil 1 Technology and how it can help racers and enthusiasts both on and off the track. The Formula DRIFT Championship provides racing excitement like none other, and we’re excited to officially be a part of this rapidly growing motorsport.”

As the premier professional drifting championship in North America, Formula DRIFT embodies the spirit of performance and competition. The Formula DRIFT pro championship continues with Round 6: Point of Impact on September 10-11, 2010 at Infineon Raceway. For more information visit, www.formuladrift.com.