Formula DRIFT Signs Exclusive Two-Year Deal For Live Stream and Content Distribution With Dailymotion

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Long Beach, Calif. – March 12, 2014 – Formula DRIFT announced today a deal with Dailymotion to become the exclusive partner for the Formula DRIFT domestic live stream, known as the Driftstream, as well as all Video On Demand (VOD) content produced by Formula DRIFT.

The Driftstream is considered to be the most widely viewed motor sports live stream in the world boasting over 1.5M unique IP’s with an average viewing time of 38 minutes. Formula DRIFT also logs hundreds of hours of VOD content per year including “Formula DRIFT Insider,” which will now stream live exclusively on Dailymotion.

“This deal really cements not only the value of Formula DRIFT content but shows that the direction of web based content as a platform for revenue generation is a real and viable phenomenon,” says Ryan Sage, Vice President and Co-Founder of Formula DRIFT. “We feel that we have always been on the forefront of new trends and creating this partnership with an industry leader like Dailymotion is an amazing milestone for us.”

Formula DRIFT will be promoted widely to the Dailymotion audience, which currently generates 25M monthly unique visitors in the U.S. and 120M globally (comScore 2013).

“Dailymotion couldn’t be more excited to be the official online video platform for Formula DRIFT. Over the last few seasons, we’ve seen the league’s passionate fan base grow steadily as well as their demand for video,” comments Martin Rogard, COO of Dailymotion. “Bringing this thrilling sport to our platform and leveraging our reach as well as live stream capabilities marks an optimal partnership for us.”

Dailymotion is one of the biggest video platforms in the world with 120 million monthly unique visitors (comScore, 2013) generating over 2.5 billion video views every month. Dailymotion is the most popular European site – across all categories – in the world according to comScore.

Using the most advanced technology for both users and content creators, Dailymotion provides HD video in a fast, easy-to-use online service. Dailymotion offers a high quality user experience across all digital devices (computers, mobile devices, connected TVs and tablets) via one of the most powerful video players on the market.

Dailymotion offers the best content from users, independent content creators and premium partners in the media and entertainment industries all over the world. Dailymotion provides free access to live content such as cultural events, sport competitions around the world or breaking news as it happens, and allows its users to watch free or on-demand movies, series or creative and exclusive programs from an international catalogue of tens of millions of videos.

Dailymotion is available around the world in 18 different languages and 35 localized versions featuring local home pages and local content.

For further information, please visit

The 2014 Formula DRIFT season will begin with Round 1: Streets of Long Beach on April 4-5. For more information visit: and find Formula DRIFT on Instagram @formulad, Facebook and Twitter @FormulaD.

Newegg Signs on an Official Livestream Sponsor of the Formula DRIFT Championship

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Long Beach, Calif. – July 15, 2013 – Formula DRIFT has announced online retailer Newegg as an official sponsor of its Livestream broadcast. Newegg branding and clickable links to Newegg’s selection of automotive products will be featured on Formula DRIFT’s website, Livestream and newsletter. Newegg will also provide digital content to be seen through the Formula DRIFT channels along with special promotions.

Upcoming Livestream events take place at the Evergreen Speedway on July 19-20, Texas Motor Speedway on September 13-14 and Irwindale Speedway on October 11-12. Formula DRIFT’s Livestreams can be viewed at

“Formula DRIFT fans and Newegg customers have a lot in common which is why we thought this sponsorship was a great fit for both of us,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are happy to have Newegg on board for the rest of the season.”

In addition to featuring a comprehensive selection of computers and consumer electronics, Newegg also carries a wide selection of the latest and greatest automotive products for the Formula DRIFT fan. Through the company’s Newegg Marketplace program, professional sellers are able to market their automotive products in a range of categories such as car electronics, performance parts and accessories, replacement parts and exterior/interior accessories to Newegg’s 22 million registered users.

“We’re proud to sponsor Formula DRIFT’s Livestream broadcast and look forward to working together,” said Sophia Tsao, head of Newegg Marketplace. “We hope Formula DRIFT fans will take advantage of Newegg’s great prices and deals on automotive products.”

For more information about Formula DRIFT, visit To shop Newegg’s selection of automotive products, visit

Formula DRIFT Announces exclusive partnership with Livestream on Driftstream property

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Long Beach, Calif. – April 4, 2013 – Formula DRIFT has announced a new partnership with Livestream to take the Driftstream property to new heights. The deal includes Livestream becoming the exclusive player on the “Live” page of the Formula DRIFT website. The player is a full-feature embed that will stream in high definition, have full connectivity applications to Facebook and Twitter, chat feature, live photo and text updates, real-time DVR and is also fully customizable. In addition, Formula DRIFT will also become a marketing partner within the community and benefit from a robust viewership of over 30 million unique visitors per month.

“As the premier player in the live streaming space, Livestream will be a great partner for us. The Driftstream property is one of our most popular and most cherished parts of the series and this progression is a no-brainer for us,” says Ryan Sage, Co-Founder of Formula DRIFT

“We’re excited to add Formula DRIFT to our growing list of live sporting events available on our ad-free, award-winning platform,” said Jeff Varnell, Executive Vice President, Business Development. “ By leveraging Formula DRIFT’s passionate fan base, coupled with Livestream’s vast community, we’re connecting fans worldwide to all the action in real-time.”

Livestream and Formula DRIFT will begin this relationship starting at Round 1 in Long Beach on April 12-13, 2013. .

For more information on Formula DRIFT, visit:

To watch Formula DRIFT on Livestream visit:

To watch Round 1: Streets of Long Beach visit:

Formula DRIFT Continues Social Media Success

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Formula DRIFT Continues Social Media Success Surpassing 100,000 Fans on Facebook and Announces Launch of Mobile Version of Website

Long Beach, Calif. – June 30, 2011 – The official Facebook page of Formula DRIFT has surpassed the 100,000 mark in total fans. Formula DRIFT has also launched mobile version of website.

Formula DRIFT has seen a dramatic growth to their Facebook page fan base this season as the 100,000 mark was broken during Round 4: The Gauntlet at Wall Speedway weekend. The amount of Facebook fans has doubled since the season began. To celebrate this milestone Formula DRIFT will be selecting a couple lucky fans from the Facebook page to receive a prize package including Formula DRIFT merchandise and apparel.

“Formula DRIFT has embraced new technology and is very pleased with the growth of our social media outlets this season and we have our tech savvy fans to thank for this,” said Ryan Sage vice president and co-founder of Formula DRIFT. “In addition to Facebook we have also seen an increase in our Twitter followers along with viewers of Driftstream, our live webcast. We will continue to explore new and exciting ways to engage our ever-growing audience and provide them with the latest content and promotions.”

The Series continues to be the leader and innovator for social media and technology when compared to other emerging motorsports. Formula DRIFT has invested into new technology in order to cater to their demographic of fans who are proven to be tech savvy and early adopters for the latest trends.

“We are proud of this accomplishment as it is evident of the growth of the sport of drifting,” said Jim Liaw, president and co-founder of Formula DRIFT. “Formula DRIFT has taken the lead in providing ways to connect with the fans and give them what they want.”

Formula DRIFT has also announced the launch of the mobile version of the website, The mobile friendly version of the site has optimized content for mobile browsing while also maintaining the connection for the fans to live event data, results, news posts, and more. A custom blog theme for mobile users has been created allowing users to browse through the blog with ease. The mobile version also allows users to use multiple mobile devices and if equipped with Flash can access the full version of the website.

For more information visit: