Snap-on will Sponsor BMI Team in Formula Drift Rounds 4 and 5
KENOSHA, Wis. – July 8, 2010 – Snap-on, the most innovative tool company in the world and space, will sponsor BMI Racing and driver Brian Wilkerson in the most innovative racing series in the world, Formula Drift. Snap-on will serve as the primary sponsor for driver Brian Wilkerson and the BMI Racing Formula Drift Snap-on RX8 4 Rotor car at the Formula Drift “Throwdown” event in Evergreen, Wash. on July 9-10 and the “After Dark” race August 20-21 in Las Vegas.
“After attending the recent Skills USA competition and seeing how well received the BMI Racing Formula Drift team was there, we felt that it would be a great opportunity for Snap-on to get involved even more with Formula Drift by sponsoring BMI Racing and Brian,” said Alicia Smales, vice president of marketing for Snap-on Tools. “Snap-on’s association with Formula Drift gives us a great vehicle to interact with a different segment of our customer base. In addition, the Formula Drift events also give us a chance to entertain customers and show them the latest and greatest technology and products that Snap-on has to offer.”
Wilkerson’s BMI Racing’s Drift car will feature the Snap-on logo and special scheme for those two races. Snap-on will also have franchisee vans at the racing venues for the two Drift events. Snap-on has been involved with Formula Drift racing in each of the previous two seasons.
Drifting is a high-skill, high-powered motor sport that calls for drivers to control a 200 horsepower to 700 horsepower car while it slides sideways at high speed through a marked course. It is similar to rally racing, but is held on a closed course and judged on execution and style rather than finishing the course fastest.
To find out more about the Snap-on racing program, visit www.snapon.com/racing.
The BMI Racing RX8 4 Rotor will be on display at the Snap-On booth at the Skills USA Techspo Event held in Kansas City, MO from June 22nd though till June 24th. If you’re in the area be sure to check it out.
About BMI Racing:
BMI Racing currently has the world’s only RX8 4 Rotor, competing in the Formula Drift Series, in which driver Brian Wilkerson skillfully maneuvers the car into a controlled sideways slide through a set course. This series is held national, with the next event in Seattle WA, at Evergreen Speedway.
Snap-on Incorporated is a leading global innovator, manufacturer and marketer of tools, diagnostics, equipment, software and service solutions for professional users. Products and services include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and other solutions for vehicle dealerships and repair centers, as well as customers in industry, government, agriculture, aviation and natural resources.
TECHSPO is held in the midst of the SkillsUSA Championships, where 5,400 students, America’s best entry-level workers, compete in 96 hands-on skill and leadership contests. On the cutting edge of technology, these contests are run with the help of industry, trade associations and labor organizations. And it’s all open to the public! TECHSPO includes a Career Fair, where students and company representatives can exchange information and talk about employment opportunities
The Full Tilt Poker Mazda Nitto Drift Team joined forces with ContourHD Cameras for 2010. The marketing partnership will assist the Full Tilt Poker Mazda Drift Team highly with on track and mechanical analysis. In addition, the video footage captured by the Contour HD cameras will be utilized to create exciting video for the fans to enjoy on VHOLDR.com. ContourHD is the official camera of the Full Tilt Poker Mazda Nitto Drift Team. “We activated the ContourHD cameras right away and they produced the utmost highest quality video footage we have ever seen. On top of that we were able to really study the real-time mechanical dynamics of the Full Tilt Poker Mazda Nitto RX8. The footage is extremely useful and important in tuning the car. ContourHD cameras are a must for any professional race team!” Said Ed Bergenholtz Chief of Data Analysis for the Full Tilt Poker Mazda Nitto Drift Team.
ContourHD is the world’s first High Definition wearable camcorder that combines amazing video clarity (choose between High Definition or High Action), a wide-angle lens (135 degrees), single-button simplicity, and a click to share online experience. Perfected for outdoor use, ContourHD can switch between crisp HD quality video (captured at 30 frames per second) or SD quality video (captured at 60 frames per second). This camera is the ideal complement to your outdoor gear with its all-in-one design ContourHD has no wires or separate recorder. Instead it records up to 8 hours of HD video to its own internal memory card (compatible with up to a 16 GB microSD card). Its light (4 ounces) but armored aluminum body enables you to capture video in any weather conditions. ContourHD’s Trail Mounts seamlessly attach the camera to your body, helmet, goggles, or vehicle for hands-free recording.
One Button Record
ContourHD’s operation couldn’t be simpler, as it features a single oversized record switch that you can use even when you’re wearing a pair of gloves. Slide the switch forward to record and slide it back to stop–congratulations, you just made a video! Now you can capture the best scenes right before they happen.
Easy to Align
Have you ever seen a camera with lasers? ContourHD uses two of them and a 192o rotating lens to ensure you line up the shot every time. Turn on the lasers and rotate the front lens until the two laser points are horizontally aligned. Congratulations, you just lined up your video.
The Full Tilt Poker Mazda Nitto Drift Team setup up the Mazda RX8 earlier this morning in preparation of IZOD’s “Race to the Party” event in Hollywood at 6PM tonight. Full Tilt Poker Mazda Nitto pilot Joon Maeng will be performing drift exhibitions during the event in promotions for the Long Beach Gran Prix. The exhibition will occur immediately in front of world famous Mann’s Chinese Theatre. Thousands of spectators are scheduled to attend as well as numerous media. “What a better place to hold a major press event for The Long Beach Gran Prix this weekend. It is simply amazing to see
the Full Tilt Poker Mazda RX8 in front of Mann’s Chinese theatre and on top of that a few steps away from the Kodak theatre. This is truly the center of Los Angeles. Maybe we’ll run into some movie stars and take them for a ride in the Full Tilt Poker Mazda Nitto RX8!” Said Ron Bergenholtz Team Manager of Bergenholtz Racing.
Right after the IZOD event in Hollywood, The Full Tilt Poker Mazda Nitto Drift Team will make its way to downtown Long Beach where it will compete in Formula Drift’s Team Drift competition in front of over 175,000 fans. In conjunction with the Long Beach Gran Prix, The Full Tilt Poker Drift Team will also be doing exhibition runs on all three days of the Gran Prix. “It is quite an amazing spectacle to be competing and exhibiting at the Long Beach Gran Prix. The fans love the drifting and can’t get enough of it during the event. It should be awesome!” Said Ed Bergenholtz Chief of Data
Analysis for Bergenholtz Racing.
Details for the great event can be viewed with this link: www.racetotheparty.com
The Full Tilt Poker Mazda Nitto Tire Drift Team met TV/Movie star Patrick Dempsey at the Long Beach/Formula D Media day in Long Beach. An avid Mazda enthusiast as well, Patrick Dempsey participated in the media event turning in practice laps in TriPoint’s World Challenge Mazda 6. In addition, Full Tilt Poker Mazda Nitto Drift Team was also giving ride-alongs to media people in the Full Tilt Poker Mazda Nitto RX8. Both Mazda race teams operated media day under the Full Tilt Poker Mazda Nitto Drift trailer. “I must admit I was pretty awe struck at first to meet Mr. Dempsey. Beyond his A-list Star power, it was just cool talking to a fellow Mazda racer. We talked about racecar dynamics, driving technique, and our own Mazda racecars we were piloting.” Said Joon Maeng pilot of the Full Tilt Poker Mazda Nitto RX8.
The media event was quite successful for the Full Tilt Poker Mazda Nitto Drift Team. Several high profile media companies were given exciting rides in the Full Tilt Poker Mazda Nitto RX8. Everything from TV media “E” Entertainment, The Best of Korea Channel, to media periodicals: Performance Racing Industry Magazine and The Korea Los Angeles Times experienced the outright exhilaration and thunderous sound of drifting in the Full Tilt Poker Mazda Nitto RX8. “Joon just about scared some of them on the racetrack. Some others wanted to go again and again as if though they were on a roller coaster. Overall, the media will crazy good things to write about and cover about the Full Tilt Poker Mazda Nitto Drift Team.” Said Brian Benson Crew Chief of the Full Tilt Poker Mazda Nitto Drift Team.