TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
“This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. “I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished. Continue reading Scion Brand to Transition to Toyota
The Verizon IndyCar Series is just one league bringing together motorsports talent from around the world. Over in Formula Drift, Fredric Aasbo was recently named not just the national champion, but the world champion. IndyCar Examiner conducted an e-mail interview with the Norwegian superstar to talk about his phenomenal 2015 season and his view on the entire world of motorsports.
Continue reading Interview: How did Fredric Aasbo climb to the top of Formula Drift? By: Examiner