Patrick Mordaunt teams up with Axis Wheels

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Redondo Beach, CA-based PM Racing and driver Patrick Mordaunt are proud to announce their partnership with Axis Wheels for the 2011 Formula Drift season. Axis Wheels has always been a forward thinking wheel manufacturer and this philosophy continues with the introduction of its 2011 wheel line at the 2010 SEMA show (booth #47175). PM Racing’s 350Z will be one of the featured vehicles in the Axis Wheels booth displaying the new model line. After finishing the 2010 Formula Drift season in the top 25, PM Racing is looking to make advances in the overall chassis setup of the 350Z for the 2011 season. Mordaunt said, “I’m excited to have Axis Wheels as a new sponsor to our drift program. The new Axis wheels will give us a new visual presence and performance advantage over our previous wheels”.

Come see us at SEMA in the Wheel and Tire area of the South Hall at booth 47175 where Patrick Mordaunt will be having a signing session from 1pm-3pm on Tuesday, November 2.

Hankook, Conrad Grunewald Launch 2010 Camaro for FD

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2009 SEMA: Hankook, Conrad Grunewald Launch 2010 Camaro for Formula Drift
From Motor Trend


Let’s face it: The 2010 Chevrolet Camaro is a hit with show car builders here at SEMA, the land of trends and all things cool when it comes to cars. So it’s only fitting that one of Formula Drift’s veterans, Conrad Grunewald, along with Hankook Tire and BR Racing, will be fielding a newly completed drift-spec Camaro for 2010.

Grunewald is accustomed to American Muscle. For the past few seasons, he’s been drifting in a bright red C5 Corvette. As he explained to us, after finishing the 2009 season, he expressed his desire to his sponsors of wanting to have a bigger role in team management. Unwilling to find a middle ground, Grunewald went his own way and landed a Camaro with Hankook Tire.

Finding a home under the carbon fiber hood is a fully modified GM Performance LSA crate engine. It’s supercharged to make in the range of 600 hp. Having enough grunt to kill tires, of course, is only half the equation when it comes to drifting. That’s where AEM and Eibach stepped in with their respective engine management and suspension setup.

Jump inside and BR Racing’s craftsmanship continues. The usual Sparco bucket seats and steering wheel dominate the driver’s side, while a bevy of gauges and switches on the dash allow Grunewald to better setup the car on the fly.

Preseason testing is planned for immediately after the SEMA Show. Expect big things to come from Hankook and Grunewald, so stay tuned to this channel for more.

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Autoweek Article on Formula DRIFT from SEMA

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SEMA Show: Formula Drift stays course
by Mark Vaughn

Like many enterprises, making a living sliding cars sideways around racetracks was not easy in 2009. But . . .

“We survived,” said Formula Drift president and cofounder Jim Liaw, speaking at SEMA of his series’ 2009 season. “Sponsorship amounts were down, but we had an increase in ticket sales and an increase in fan support.”

For next year, Formula Drift will return to the same seven tracks it ran in 2009, and there will be a separate Asian series. There also will be 32-car brackets, which Liaw says will be exciting for fans and challenging for teams, “pushing the limits of car reliabiltiy and driver stamina.”

Some new cars will be on the grid, including a BMW M3, at least one new Camaro and the Dynamic Autosports Team Skyline GT-R R35.

Liaw also is looking at online branding and TV exposure.

“It helps us analyze what we’re doing and where we’re going,” he said. “Our Twitter, MySpace and Facebook pages are constantly being updated. Our fans are young, motivated and have disposable income. And we use different products and methods to create new series value and exposure.”

For instance, last year, there were 2.5 billion impressions, or instances where a fan saw a Formula D car or driver in the media.

Liaw said that “2.5 billion impressions for a little series like ours is pretty good. That trickles down to everybody, especially the teams.”

Formula Drift will continue to be shown on the Versus network, the same channel that carries NHL and college football games and the IndyCar series, not to mention the pro bull-riding tour.

“Drifting is a viable sport and a viable investment,” said Liaw. “Maybe Formula Drift is the best bang for the buck in sports.”

For more information, see

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Formula DRIFT Press Conference LIVE

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View the 2009 Formula DRIFT press conference LIVE today at 2:20 (PST) PM from the Las Vegas convention center during the 2009 SEMA show. Formula DRIFT founders Jim Liaw and Ryan Sage will be presenting the plans for the 2010 season including a tentative schedule, new sponsors, TV package, and more (including another big announcement.)

Tune in to the LIVE STREAM on

Great SEMA News Article on Formula DRIFT

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Despite Economy, Businesses Still Spending in Motorsports
by Dan Frio

It may be the worst economy seen in several generations, but companies are still spending money marketing their brands in motorsports. It’s an idea that might give most CEOs insomnia. Slashing marketing budgets in downturns is custom. But to then spend those fewer dollars in motorsports sponsorships, never a cheap arena to begin with?


Not so, say some marketers. For companies that can stomach the risk, downturns provide an opportunity to capture market share at the expense of cautious rivals.


“Motorsports is a very important avenue for us,” says Nick Fousekis, Falken Tire Senior Manager Consumer Marketing. “It’s another opportunity to get in front of people that already know, or may not know, our brand. They can see that we’re not just a tire manufacturer peddling black, round objects. We’re out there. We’re active.”

As 2009 opened, the motorsports headlines were not encouraging.

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