Category: Featured

Round 1: Streets of Long Beach – Ticket Update

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Formula DRIFT fans,

As a courtesy to those that have not purchased tickets to this weekend’s event, please be advised that less than 500 unreserved grandstand seats remain available for the event. If you are planning on attending the event and would like to have a seat, please purchase your tickets as soon as possible. Once those tickets are sold out, there will be no more seats available, HOWEVER Formula DRIFT has received approval from the city of Long Beach to sell a limited quantity of general admission tickets with access to the entire event and a grass standing and seating area on the marina green side of the venue, next to grandstands 24, 25 and 26. You may bring your own folding chairs for this area. These tickets will go on-sale immediately following the last ticket sold for the grandstands. These tickets will be available online and the Long Beach Convention Center box office.

If you have any questions you may call our office or email us at [email protected]. Also, this link may help you navigate more efficiently as you enter downtown Long Beach. It has parking locations and points of interest.

CLICK HERE FOR MAP

Formula DRIFT Announces exclusive partnership with Livestream on Driftstream property

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Long Beach, Calif. – April 4, 2013 – Formula DRIFT has announced a new partnership with Livestream to take the Driftstream property to new heights. The deal includes Livestream becoming the exclusive player on the “Live” page of the Formula DRIFT website. The player is a full-feature embed that will stream in high definition, have full connectivity applications to Facebook and Twitter, chat feature, live photo and text updates, real-time DVR and is also fully customizable. In addition, Formula DRIFT will also become a marketing partner within the Livestream.com community and benefit from a robust viewership of over 30 million unique visitors per month.

“As the premier player in the live streaming space, Livestream will be a great partner for us. The Driftstream property is one of our most popular and most cherished parts of the series and this progression is a no-brainer for us,” says Ryan Sage, Co-Founder of Formula DRIFT

“We’re excited to add Formula DRIFT to our growing list of live sporting events available on our ad-free, award-winning platform,” said Jeff Varnell, Executive Vice President, Business Development. “ By leveraging Formula DRIFT’s passionate fan base, coupled with Livestream’s vast community, we’re connecting fans worldwide to all the action in real-time.”

Livestream and Formula DRIFT will begin this relationship starting at Round 1 in Long Beach on April 12-13, 2013. .

For more information on Formula DRIFT, visit: www.formulad.com.

To watch Formula DRIFT on Livestream visit: http://new.livestream.com/FormulaDrift

To watch Round 1: Streets of Long Beach visit: http://new.livestream.com/FormulaDrift/LongBeach

Formula DRIFT Announces Partnership with Dailymotion to create web series, Battle Tested

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For Immediate Release 

March 29th, 2013 

Formula DRIFT Announces Partnership with Dailymotion to create web series, Battle Tested

Long Beach, Calif. – March 29th, 2013 – Formula DRIFT has announced a new partnership with Dailymotion via the creation of a web series called, Battle Tested. The series will highlight the search for a Formula DRIFT championship through the eyes of each rounds winner and showcase behind the scenes exclusive footage that has not been seen before.

“This is going to be a very cool project. Along with Dailymotion’s continued support with broadcasting our live stream, we have now added this web series as an additional part of the story for race to the Championship in 2013,” says Ryan Sage, Co-Founder of Formula DRIFT.

“Dailymotion is very excited to be partnering with Formula DRIFT. Between live streaming the events and co-producing the exclusive behind-the-scenes series, Battle Tested, we feel Dailymotion can be an integral component in helping to grow the popularity of this thrilling new sport,” says Anthony Layser, Senior Editor of Dailymotion.

Battle Tested will debut on Dailymotion the week leading up to the first event in Long Beach, April 12-13th and will feature 2011 series Champion, Daijiro Yoshihara.

For more information on Formula DRIFT, visit: www.formulad.com.

GoPro Signs on as Presenting Sponsor of Formula DRIFT Championship

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Long Beach, Calif. – March 12, 2013 – Formula DRIFT is proud to announce that GoPro has signed on to be the presenting sponsor for the 2013, 2014, and 2015 Championship seasons. GoPro will be the exclusive and official camera partner for the Series for this term and be deeply integrated in the Series as the premier camera brand.

“We are very proud to partner with the Formula Drift Series, and look forward to helping present a unique perspective to an already exciting series,” says Rod Rojas, GoPro Motorsports Marketing Manager.

GoPro, makers of the world’s most versatile cameras, will become the exclusive on-car and in-car camera during official competition. In addition to GoPro adding a technological jump into the TV and live stream production of Formula DRIFT, Formula DRIFT will also have access to GoPro’s media distribution and promotional channels.

“Having GoPro as our presenting sponsor for the next three seasons is a big deal for us,” stated Ryan Sage, vice-president and co-founder of Formula DRIFT. “A brand like GoPro is any event series dream and this partnership fits right in with our directional planning of the series.”