Newegg Renews Formula DRIFT Sponsorship for 2014 Championship

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Newegg Renews Formula DRIFT Sponsorship for 2014 Championship;
Sponsorship Includes Official Livestream and 2013 Champion Michael Essa

Long Beach, Calif. – April 10, 2014 – Newegg today announced it is renewing and expanding its sponsorship of the 2014 Formula DRIFT Championship. In addition to the event’s official Livestream, this year Newegg is sponsoring 2013 Formula DRIFT Championship winner, Michael Essa. All of Formula DRIFT’s 2014 Livestreams can be viewed at www.formuladrift.com/live.

“Newegg is thrilled to sponsor Formula DRIFT’s Livestream broadcast again this year,” said Soren Mills, Chief Marketing Officer of Newegg North America. “It’s a great privilege to sponsor 2013 Champion Michael Essa in this year’s event. His driving skill, automotive knowledge and do-it-yourself approach align perfectly with many of Newegg’s tech and automotive enthusiasts.”

From now until April 19th, Newegg.com will feature a landing page dedicated to Formula Drift activities. Viewers can watch a livestream of Formula DRIFT events and shop great deals covering a huge selection of automotive products.

Jennifer from Newegg TV will host a series of newscasts throughout the season to keep viewers up to date and engaged in the Formula DRIFT season. The scheduled event coverage includes:

• April 4: Excerpts from Formula DRIFT Media Day
• April 11: Streets of Long Beach
• May 9: 2013 Formula DRIFT Champion, Mike Essa Documentary Part One
• October 14: Formula DRIFT Final Fight
• October 17: P2013 Formula DRIFT Champion, Mike Essa Documentary Part Two
• TBD: Coverage of the Montegi: Super Drift event at the Long Beach Grand Prix

“We are happy to have Newegg back with Formula DRIFT for the 2014 Championship,” said Jim Liaw, president and co-founder of Formula DRIFT Holdings, LLC. “Newegg’s custom computer builders, gamers and digital lifestyle early adopters are a great fit with our tech-savvy audience.”

Newegg is the e-commerce destination of choice for automotive enthusiasts, offering more than 1.6 million products from top brands including Bilstein, K&N, KW Suspension, Motul Lubricants and Wilwood Brakes. The company’s vast automotive marketplace sources competitive deals on car electronics, performance parts, accessories and replacement parts to empower Newegg’s DIY-minded customers to keep their cars race-ready without breaking the bank.

Motegi Racing Super Drift Challenge – Event Info and Drivers List

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The Motegi Racing Super Drift Challenge, which will take place both nights on the eastern end of the race circuit – turns 9, 10 and 11 – will feature 16 of the sport’s top cars and drivers.

Friday’s action will include practice and qualifying runs, while Saturday will see the teams compete for a $25,000 prize purse. On Sunday, the Super Drift Challenge cars will drift the entire race circuit after the featured IndyCar Series race.

Grand Prix fans that purchase any admission ticket for Friday or Saturday racing activities will be able to see that night’s Motegi Racing Super Drift Challenge. Seating for the Super Drift Challenge will be in Grandstands 16, 18, 24, 25 and 26 on a first-come, first-serve basis beginning at 6:30 p.m.

Last year’s Motegi Racing Super Drift Challenge made history as the first night racing in the history of the Toyota Grand Prix of Long Beach. Matt Powers took the victory after a close-fought Finals match with top seed Michael Essa, to the delight of more than 10,000 spectators.

In addition to the Motegi Racing Super Drift Challenge, the 2013 Grand Prix will again be headlined by the IndyCar Series.  Also featured will be the Tequila Patrón TUDOR United SportsCar Championship, Pirelli World Challenge and more races to be announced.

Race weekend’s festival of family entertainment includes free Friday and Saturday night concerts and the Lifestyle Expo featuring a huge Family Fun Zone with racing simulators, kids’ racing cars, computer games and action sports. Also in the Expo will be the ever-growing Green Power Prix-View, featuring the latest in environmentally conscious products for the car and home. Add to that multiple driver autograph sessions, special events and exhibits highlighting the Grand Prix’s 40 years, the popular Food Truck Experience and Sunday’s Mothers Exotic Car Paddock, it’s a weekend that will be packed full of activity.

Ticket prices for the three-day event range from $28 for a Friday General Admission ticket to $135 for a three-day ticket that includes Sat./Sun. reserved seating in grandstand upper levels.  Pre-paid parking packages are also available, along with handicapped seating, IndyCar Paddock passes, Super Photo tickets and a wide variety of Hospitality Club packages.

Fans can select and pay for their 2014 Toyota Grand Prix of Long Beach seats, parking and paddock passes online at gplb.com. Ticket orders can also be placed by calling the toll-free ticket hotline, (888) 82-SPEED.  A printed ticket brochure that includes a circuit map, ticket prices, order form and other information can be obtained by calling the hotline.

Friday, April 11
7:00 a.m. Gates open
7:40 a.m. TUDOR United SportsCar Championship practice
8:00 a.m. Lifestyle Expo opens
10:00 a.m. INDYCAR practice
11:30 a.m. Pro/Celebrity Race practice
12:15 p.m. Indy Lights practice
2:00 p.m. INDYCAR practice
3:00 p.m. Pro/Celebrity qualifying
4:00 p.m. INDYCAR All-Driver Autograph Session in INDYCAR Paddock (open to all spectators)
4:00 p.m. Pirelli World Challenge practice
5:00 p.m. TUDOR Championship qualifying
6:00 p.m. Lifestyle Expo closes
6:45 p.m. Tecate Light Fiesta Friday Concert on Concert Stage Starring Kinky
7:00 p.m. Motegi Racing Super Drift Challenge practice (Turns 9-10-11)
7:45 p.m. Motegi Racing Super Drift Challenge qualifying

9:00 p.m. End of day’s activities

Saturday, April 12 
7:00 a.m. Gates open
7:45 a.m. Indy Lights practice
8:00 a.m. Lifestyle Expo opens
10:00 a.m. INDYCAR practice
11:00 a.m. Indy Lights practice
11:00 a.m. Autograph session with racing legend Mario Andretti (Promenade Atrium – 45 minutes)
12:00 p.m. Pro/Celebrity Race (10 laps)
1:15 p.m. INDYCAR qualifying and Firestone Fast Six
2:40 p.m. TUDOR Championship Pre-Race Ceremonies
3:05 p.m. Tequila Patrón Sports Car Showcase featuring the TUDOR Championship (100 minutes)
5:15 p.m. Pirelli World Challenge qualifying
6:00 p.m. Lifestyle Expo closes
6:45 p.m. Saturday Rock-N-Roar Concert on Concert Stage Starring Paul Rodgers of Bad Company
7:00 p.m. Motegi Racing Super Drift Challenge Finals (Turns 9-10-11) (Live Stream www.formulad.com/live)
9:00 p.m. End of day’s activities

S​unday, April 13
7:00 a.m. Gates open
7:20 a.m. SPEED Energy Stadium Super Truck practice and qualifying
8:00 a.m. Lifestyle Expo opens
8:00 a.m. Pirelli World Challenge warm-up
9:00 a.m. INDYCAR warm-up
9:45 a.m. Indy Lights Pre-Race Ceremonies
10:15 a.m. Indy Lights Race (1 hour)
10:30 a.m. Autograph session with racing legends Mario Andretti, Dan Gurney and Al Unser Jr. (Promenade Atrium – 45 minutes)
11:30 a.m. Mothers Exotic Car Parade
12:00 p.m. SPEED Energy Stadium Super Trucks Race
12:30 p.m. INDYCAR Pre-Race Ceremonies
1:43 p.m. “Drivers, Start Your Engines!”
1:50 p.m. Toyota Grand Prix of Long Beach INDYCAR Race (80 laps)
3:55 p.m. Formula DRIFT demonstration
4:30 p.m. Pirelli World Challenge Race (1 hour)
5:30 p.m. Lifestyle Expo Closes
5:30 p.m. End of day’s activities

*All times subject to change without notice

Drivers List
Odi Bakchis
Fredric Aasbo
Daigo Saito
Ryan Kado
Mike Essa
Robbie Nishida
Dean Kearney
Brandon Wicknick
Forrest Wang
Dennis Mertzanis
Charles Ng
Jeff Jones
Kenneth Moen
Toshiki Yoshioka
Kyle Mohan
Kuniaki Takahashi

CLICK HERE for more information about the entire Grand Prix of Long Beach weekend.

CLICK HERE for coverage from Speedhunters of the 2013 Motegi Super Drift Challenge.