Category: Featured

NOS® Introduces Loyalty Program

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NOS® introduces loyalty program;
Allows fans to get the points, get the goods
NOS Rewards Series offers custom-created gear and prizes


WHITESTONE, NY. July 5, 2011—Since launching in 2005, NOS® Energy Drink has built a die-hard following by offering consumers high-performance energy in a bottle or can. Now, the brand is upping the ante and offering a little something extra. Introducing NOS Rewards Series (NRS)—a loyalty program that incentivizes fans with NOS-branded custom-created gear and exclusive rewards.

Each specially marked package of NOS will feature on-pack NRS codes either below the tab (can) or under the cap (bottle). Consumers will be directed to drinknos.com, where they can create an account and begin building towards the goods. All of the rewards are limited edition and unavailable for public purchase, like custom NOS-Major League Gaming wearables, exclusive downloadable gaming content, and the vintage trucker hat made famous by NOS partner and NASCAR driver Kyle Busch. Keeping true to its brand spirit —NOS is the Official Energy Drink of NASCAR, Formula Drift, and Major League Gaming—every prize on NRS will be tied to motorsports or video games.

“NOS has a loyal and passionate following, and we see NOS Rewards Series as a chance to further engage our fans and solidify the connection,” said Tutul Rahman, NOS brand manager. “NOS represents high performance energy behind the wheel and behind the controller, and we look forward to celebrating that with some really cool racing and gaming related prizes.”

To help kick-start the program, NOS will offer fans early access to a new mobile app called NOS Pro DRIFT. Soon to be available on iPhone, iPad and Droid phones, the authentic game—created by BlackBox Interactive—features NOS driver Chris Forsberg and fellow Formula DRIFT pros. The app will be available for 1 NRS point, so once fans sign up for the program with their first code, they’ll be able to download it. The download will be available to NRS members for three months before it’s offered at a fee to the general public.

The super die-hard NOS champions—those well aware of the brand’s commitment to competition and performance— will appreciate the NRS leaderboard on drinknos.com, which will display the best of the best NOS® fans.

Formula DRIFT Continues Social Media Success

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Formula DRIFT Continues Social Media Success Surpassing 100,000 Fans on Facebook and Announces Launch of Mobile Version of Website

Long Beach, Calif. – June 30, 2011 – The official Facebook page of Formula DRIFT has surpassed the 100,000 mark in total fans. Formula DRIFT has also launched mobile version of website.

Formula DRIFT has seen a dramatic growth to their Facebook page fan base this season as the 100,000 mark was broken during Round 4: The Gauntlet at Wall Speedway weekend. The amount of Facebook fans has doubled since the season began. To celebrate this milestone Formula DRIFT will be selecting a couple lucky fans from the Facebook page to receive a prize package including Formula DRIFT merchandise and apparel.

“Formula DRIFT has embraced new technology and is very pleased with the growth of our social media outlets this season and we have our tech savvy fans to thank for this,” said Ryan Sage vice president and co-founder of Formula DRIFT. “In addition to Facebook we have also seen an increase in our Twitter followers along with viewers of Driftstream, our live webcast. We will continue to explore new and exciting ways to engage our ever-growing audience and provide them with the latest content and promotions.”

The Series continues to be the leader and innovator for social media and technology when compared to other emerging motorsports. Formula DRIFT has invested into new technology in order to cater to their demographic of fans who are proven to be tech savvy and early adopters for the latest trends.

“We are proud of this accomplishment as it is evident of the growth of the sport of drifting,” said Jim Liaw, president and co-founder of Formula DRIFT. “Formula DRIFT has taken the lead in providing ways to connect with the fans and give them what they want.”

Formula DRIFT has also announced the launch of the mobile version of the website, www.formulad.com. The mobile friendly version of the site has optimized content for mobile browsing while also maintaining the connection for the fans to live event data, results, news posts, and more. A custom blog theme for mobile users has been created allowing users to browse through the blog with ease. The mobile version also allows users to use multiple mobile devices and if equipped with Flash can access the full version of the website.

For more information visit: www.formuladrift.com

Formula DRIFT Announces 2011 Television Program Schedule on VERSUS

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Formula DRIFT Announces 2011 Television Program Schedule on VERSUS;
Premiere Episode to Air on Sunday August 14 (5:00 p.m., EST)
Long Beach, Calif. – June 27, 2011 – Formula DRIFT announces the 2011 television program schedule on the VERSUS network. Premiere episode to air on August 14 at 5 PM (EST).

For the third consecutive year, Formula DRIFT will air the television program titled, “Formula DRIFT,” on the VERSUS network. The 14 half-hour long episodes will run for 14 consecutive weeks on Sundays at 5 PM (EST) beginning on August 14, 2011 with re-airs showing on Fridays at 5:30 PM (EST) beginning on August 19, 2011.

“We are delighted to be back on VERSUS, the home of such properties like UFC, Tour de France, IndyCar and NHL. It will be interesting to be part of the Comcast/NBC merger and the positive implications of VERSUS becoming part of the NBC Sports family. As our relationship with VERSUS has grown, so have the ratings of the Formula DRIFT programming,” said Ryan Sage, vice president and co-founder of Formula DRIFT. “VERSUS’s 75+ million households combined with an additional 300 million household distribution internationally, we are glad to continue to not only be the leader in drifting programming, but a real force in motorsports and entertainment.”

The episodes will document all 7 Championship rounds and 1 invitational competition that took place in Qatar. The programs will be hosted by Formula DRIFT co-founder, Ryan Sage along with Formula DRIFT announcer, Jarod deAnda.

The Formula DRIFT program is scheduled for national and international distribution.

Formula DRIFT International Television Distribution to include:

BAND SPORTS
Brazil

SPEED CHANNEL
Mexico, Costa Rica, Panama, Guatemala, Belize, Honduras, Nicaragua, El Salvadore, Brazil, Columbia, Argentina, Columbia, Venezuela, Chile, Paraguay, Uruguay, Bolivia, and Peru.

MOTORS TV
United Kingdom, France, Czech Republic, Holland, Estonia, Germany, Macedonia, Serbia, Russia, Portugal, Latvia, Greece, Slovenia, Romania, Cyprus, Belgium, Ukraine, Spain, Malta, Hungary, Iceland, Sweden, Albania, Austria, Bulgaria, Denmark, and Switzerland.

SPORT TV
Portugal

AUTO TV RUSSIA
Russia

In addition to the TV programming, Formula DRIFT can be also seen streaming each competition live on the internet at www.formulad.com/live. Also scheduled to air in the coming months is the Formula DRIFT Round 1: Streets of Long Beach event in 3D on DirecTV’s n3D channel.

For more information visit: www.formuladrift.com

Formula DRIFT Round 4: The Gauntlet Results

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Formula DRIFT Round 4: The Gauntlet Results;
Conrad Grunewald Wins at Wall Speedway

Long Beach, Calif. – June 18, 2011 – Formula DRIFT returned to Wall Speedway for Round 4: The Gauntlet. The capacity event was action packed with Conrad Grunewald in the Hankook Tire Chevy Camaro taking the victory. This marked Grunewald’s first victory in Formula DRIFT history and second podium since 2005.

Round 4: The Gauntlet at Wall Speedway was another exciting event where the combination of the banking on the track and the competitive nature of the drivers pushed them to the limits. As a result a few of the vehicles were damaged in competition in dramatic fashion keeping them from advancing to the later rounds. The fans witnessed a true showing of world class drifting.

“Despite the brief storm that caused chaos after qualifying on Friday, the Formula DRIFT community pulled together to help one another to put on another great event,” said Jim Liaw, president and co-founder of Formula DRIFT. “Fans came out to fill the capacity of the venue on Saturday to showcase the ever growing sport this season.”

The final four vehicles gave a tremendous show for the fans with the first battle pitting number one qualifier Ryan Tuerck in the Mobil 1 / Gardella Racing Chevy Camaro against Conrad Grunewald in the Hankook Chevy Camaro. Tuerck went high on the banking, making impact which damaged his vehicle taking him out of the competition and automatically giving him fourth place. Current points leader Justin Pawlak in the Falken Ford Mustang faced teammate Daijiro Yoshihara in the Discount Tire / Falken Nissan 240SX to meet Grunewald in the finals. Yoshihara lost the battle and took third place due to Tuerck’s damaged vehicle and moved into second in the Pro Championship points standings. The finals saw a battle of American muscle with Pawlak facing Grunewald. Grunewald edged out Pawlak for his first victory of his career. Pawlak remains the points leader with this third podium finish of the season.

“I’m really happy for the team,” stated Conrad Grunewald, winner of Round 4: The Gauntlet. “We overcame a lot to get to this position this weekend. And I am overwhelmed to be on top of the podium for my first time and especially to do it by beating a Ford Mustang.”

The Formula DRIFT Championship continues for Round 5: Throwdown at Evergreen Speedway on July 22-23. Tickets are available to purchase online.

For more information visit: www.formuladrift.com

Formula DRIFT Round 3: Invasion Results

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Formula DRIFT Round 3: Invasion Results;
Justin Pawlak Takes the Victory and the Lead in the Standings

Long Beach, Calif. – June 6, 2011 – Formula DRIFT entered Florida for the first time for Round 3: Invasion at Palm Beach International Raceway. Justin Pawlak takes the victory in the Falken Tires Ford Mustang and regains the lead in the Pro Championship standings.

Round 3: Invasion brought the Formula DRIFT Pro Championship to Florida for the first time in the eight seasons of competition. The action packed weekend showcased the best drifters in the world at a new venue. The new course was technical and fast giving the drivers a challenge to adjust to.

“The demand to bring Formula DRIFT from drifting fans to the state of Florida were heard loud and clear,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are confident that Formula DRIFT exceeded all expectations by showcasing the level of professional drifting competition never seen in the region before and hope we can make this a regular championship stop.”

The action on track saw the top 4 qualifiers make it into the Final 4 of the competition. Number one qualifier Chris Forsberg in the NOS Energy Drink Nissan 370Z battled number 2 qualifier Darren McNamara in the Falken Tire Saturn Sky in the consolation round. McNamara beat Forsberg to take third place in the event and also solidify a team Falken Tire sweep on the podium. The final battle was a battle of the Mustang with Falken Tire teammates Justin Pawlak in the Falken Ford Mustang and Vaughn Gittin, Jr. in the Monster Energy / Falken Ford Mustang. Pawlak edged out his teammate for his second victory of the season regaining the lead in the pro championship point standings.

“It feels unreal,” exclaimed Justin Pawak, winner of Round 3. “I knew I had a good chance to win despite a tough ladder of competition, but we brought it home and we are back on top!”

The Formula DRIFT Championship continues later this month for Round 4: The Gauntlet at Wall Speedway in New Jersey on June 17-18. Tickets are available to purchase online.