Category: Featured

FORMULA DRIFT AND BLACKVUE SIGN THREE YEAR PRESENTING SPONSORSHIP AGREEMENT

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Long Beach, Calif. – February, 17, 2016 – Formula DRIFT has announced a new partnership with South Korean based technology company Pittasoft Co., Ltd., owners of the leading dashboard camera brand BlackVue. The three-year agreement names BlackVue as the “Presenting Sponsor and Official Dashcam” for the Series.

“This new partnership with BlackVue poses very interesting developments for the series,” said Jim Liaw, president and co-founder of Formula DRIFT. “BlackVue has chosen Formula Drift to be a key partner as it expands its operations in the US. They will leverage the full marketing potential of the series to educate the consumer about the value of dashcams and their cutting edge technology. We are very excited to get working with this new partner and look forward to many more developments over the term of this deal.”

Dashboard cameras have become an integral part of aftermarket automotive upgrades in most parts of the globe and the US is the slated for prime growth in this category. Drivers want the ability to have a video record of traffic accidents, police interactions, and fun moments behind the wheel that only a dashcam can provide. The ‘Always On’ nature of a dashcam combined with the ‘Internet of Things’ (IoT) technology from BlackVue’s Over The Cloud system enables in-app viewing of any networked dashboard camera.

“We are dedicated to providing the ultimate vehicle video protection, as well as the possibility for drivers to keep an eye on their car from anywhere with their phone”, said BlackVue founder and CEO, Hyunmin Hur. “As such, we found Formula DRIFT as the perfect venue to connect with car enthusiasts. Plus, motorsports don’t get any cooler than that. We can’t wait for April!”

The first round of the 2016 season kicks off in less than two months. Tickets are now available for Round 1: Streets of Long Beach on April 8-9, including reserved seating, 2-day ticket packages, and VIP tickets. Tickets can be purchased through www.formuladrift.com, Ticketmaster outlets, and the Long Beach Convention Center box office.

For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram, Facebook and Twitter. Tune into Formula DRIFT on CBS Sports and check your local listings for airtimes.

Official Statement Regarding Scion Announcement

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Formula DRIFT would like to thank all the great people behind the Scion brand for their support of Formula DRIFT and sport of Drifting.  We are looking forward to the upcoming season to see if Scion can close it out with another driver & manufacturer championship.  Since entering Formula DRIFT in 2008, Scion has racked up 28 podiums, 10 competition wins, 1 driver championship (Aasbo, 2015) and 2 manufacturer championships (2014 & 2015).

Scion Brand to Transition to Toyota

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TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.

“This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. “I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished. Continue reading Scion Brand to Transition to Toyota

Formula DRIFT 2016 Round 1: Streets of Long Beach Tickets On-Sale

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Formula DRIFT Round 1: Streets of Long Beach Tickets On-Sale;
The 2016 World Championship Season Begins on April 10-11, 2016

Long Beach, Calif. – December 22, 2015 – Formula DRIFT will begin the 2016 World Championship season beginning with Round 1: Streets of Long Beach on April 10-11. Tickets are now on-sale and can be purchased online via the Formula DRIFT website, www.formuladrift.com.

“We look forward to the start of the the 2016 season and the addition of the Canadian round of competition to the Pro Championship will add an extra dynamic to further grow the sport internationally,” said Jim Liaw, president and co-founder of Formula DRIFT. “The season kickoff in Long Beach is always exciting and sets the tone for the rest of the year.”

The World Championship will consist of a total of nine rounds of competition including eight Pro Championship rounds in the United States and Canada and two additional rounds of competition in Japan. Round 1: Streets of Long Beach marks the beginning of the season with Fredric Aasbo returning to defend his championship.

Reserved seat tickets are available online for purchase with the option to select from any of the available grandstands. VIP experiences are also available for purchase including reserved seating in Grandstand 18, a track walk during opening ceremonies and more.

Tickets are now available for Round 1: Streets of Long Beach on April 10-11, including reserved seating, 2-day ticket packages, and VIP tickets and can be purchased through www.formuladrift.com, Ticketmaster outlets, and the Long Beach Convention Center box office. Ticket prices start at $40 for grandstand seating with all seats reserved for Saturday’s competition day.

Ticketmaster Ticket Links:

2-Day Ticket (Friday and Saturday)
Saturday Only Ticket

For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram, Facebook and Twitter. Tune into Formula DRIFT on CBS Sports and check your local listings for airtimes.